In the past decade, a paradigm shift has emerged, with individuals actively curating their immersive experiences. These experiential landscapes play a pivotal role in shaping people's identities and their distinctiveness as individuals. Within this evolving landscape, a central inquiry emerges: How do extrinsic influences subtly impact our daily lives, encompassing domains such as urban planning and digital immersive design? Do these influences exert persuasive forces that guide our decision-making processes in the construction of immersive experiences? And what is the role of various User Experience (UX) solutions in facilitating this phenomenon? In this track we aim to uncover the references of the designers of immersive environments, whether it’s a theme park or VR environment. We are also keen to learn more about consumer preferences and what enables consumers to have transformative experiences.

Potential themes

• Designing an entertainment complex
• The dilemmas of UI/UX
• Expressive vs. utilitarian design
• Total aestheticization of everyday experience
• Addiction and behavioural change
• Technological hypersystems and their interfaces
• The ruling mechanisms of digital culture
• Blending realities: XR, AR and VR
• Narrative design

Track chairs

Ágnes Karolina Bakk

Moholy-Nagy University of Art and Design Budapest

Federica Cavaletti

Università degli Studi di Milano

Bálint Szabó

Budapest University of Technology and Economics